About

What we stand for


Meet the founders

KIUD is a femtech company founded in 2022, on a mission to tackle the textile waste issue with innovation and passion. 

Kaie Kaas-Ojavere

  • +20 yrs in fashion management, brand building, production and sales
  • Managed business operations and led teams in 7 markets in Europe.
  • Managed supply chains in EU & Asia.
  • Expert in circular economy.

Liis Tiisvelt

  • +10 yrs in clothing and electronics manufacturing sector.
  • +5 yrs in entrepreneurship.
  • Textile scientist, inventor and PhD candidate in the field of Nonwoven Textile Technologies.
  • Spokesperson for the Academy of Engineers in 2025.

Vivian Raukas

  • +25 yrs in financial advisory at PwC US, S&P and Kroll.
  • Advised publicly traded companies, VC/PE backed startups and closely held private businesses.
  • Clients range from global companies to pre-revenue startups and turnaround businesses.

The team of experts

Jana Salm

Jana is our expert advisor  and a Managing Director at Nefab Packaging OÜ

Innar Susi

Innar is expert in textile engineering and the owner of Paragon Sleep AS

Veiko Liis

Veiko is an industrial product / graphic designer and lecturer at EKA

Martin Laidla

Martin is a certified LCA expert and a Product Manager at Click&Grow


We are acknowledged

2023 has been great for KIUD! Here are the recent collaborations and international acceleration programs we have been involved in.