What we stand for

At KIUD our mission is to repurpose textile waste into novel, eco-friendly packaging material that provides a viable and earth-conscious alternative to conventional cardboard.


We stand for the fact that the trees should stay in the  forest and not to be cut down for single-use cardboard packaging. We are committed to shaping a greener future.


We strongly believe that textile waste should not be landfilled in the modern world!

Meet our team

KIUD packaging is founded in 2022 by three dynamic female founders on a mission to tackle the textile waste issue with innovation and passion. 

Kaie Kaas-Ojavere


Kaie is a seasoned leader with 20 years of experience in the fashion retail and production. She’s successfully led teams of 10-30 individuals and managed business operations across 7 markets. Kaie is growth and results-oriented leader who believes in the strength of a unified team.
At KIUD, Kaie manages business development and strategic partnerships.
She is committed to making a lasting change in the textile waste management and turn it into meaningful business. 


Liis Tiisvelt


Liis is visionary leader at product development and has a wit in technology. With a rich background in textile engineering, Liis brings a wealth of expertise from her experience in textile and clothing manufacturing, coupled with her exceptional project management and design skills.

She embodies qualities of being hardworking, dedicated, solution-oriented, and adept at building strong partnerships with engineering and production partners.


Karin Sepp


Karin is an accomplished entrepreneur with a proven track record in project management, event coordination, and global networking. With a background in building ventures from the ground up, Karin’s journey from project writer to a successful business owner exemplifies her resolute determination and visionary leadership.

As a multifaceted professional, she is responsible of accounting and sales at KIUD.


Our supporting team

Jana Salm

global Supply chain

Jana is a Managing Director at Nefab Packaging OÜ

Innar Susi

Textile Production

Innar is expert in textile engineering and the owner of Paragon Sleep AS

Veiko Liis

Product DESIGN

Veiko is an industrial product / graphic designer and lecturer at EKA

Martin Laidla

LCA expert

Martin is a certified LCA specialist and a Product Manager at Click&Grow

Mariann Lukka

social media

Mariann is a marketing expert and CEO of fashion brand Zack Marques

We are acknowledged

2023 has been great for KIUD! Here are the recent collaborations and international acceleration programs we have been currently involved in.

JTI Collaboration Track

Corporate collaboration program empowered by JTI and Startup Bootcamp.

Ajujaht season 16

Ajujaht is the best-known start-up accelerator in Estonia.

Climate Launchpad

Climate Launchpad is an international Greentech competition.

S2B Launchpad

12-month program boosting the business develpment and investor readiness.