ABOUT

What we stand for
At KIUD our mission is to repurpose textile waste into novel, eco-friendly packaging material that provides a viable and earth-conscious alternative to conventional cardboard.
We stand for the fact that the trees should stay in the forest and not to be cut down for single-use cardboard packaging. We are committed to shaping a greener future.
We strongly believe that textile waste should not be landfilled in the modern world!
Meet the founders
KIUD is a femtech company founded in 2022 by two dynamic founders on a mission to tackle the textile waste issue with innovation and passion.

Kaie Kaas-Ojavere
FOUNDER | CEO
Kaie is a seasoned leader with 20 years of experience in the fashion retail. She’s successfully led large international teams and managed business operations across 7 markets. Kaie is growth and results-oriented leader who believes in the strength of a unified team. At KIUD, Kaie manages business development and strategic partnerships.
She is committed to making a lasting change in the textile waste management and turn it into meaningful business.
Kaie.Kaas@kiud.io

Liis Tiisvelt
FOUNDER | CTO
Liis is visionary leader at material engineering and has a wit in technology. With a rich background in textile engineering, Liis brings valuable expertise from her experience in textile and clothing manufacturing, coupled with project management and design skills.
She embodies qualities of being hardworking, dedicated, solution-oriented, and adept at building strong partnerships with engineering and production partners.
Liis.Tiisvelt@kiud.io
Supporting team of experts

Johanna Kiil
Marketing
Johanna is a UX designer with an extensive experience in service design
Johanna.Kiil@kiud.io

Jana Salm
global Supply chain
Jana is our expert advisor and a Managing Director at Nefab Packaging OÜ

Innar Susi
Textile Production
Innar is expert in textile engineering and the owner of Paragon Sleep AS

Veiko Liis
Industrial DESIGN
Veiko is an industrial product / graphic designer and lecturer at EKA

Martin Laidla
LCA expert
Martin is a certified LCA expert and a Product Manager at Click&Grow
We are acknowledged
2023 has been great for KIUD! Here are the recent collaborations and international acceleration programs we have been involved in.

JTI Collaboration Track
Corporate collaboration program empowered by JTI and Startup Bootcamp.

Ajujaht season 16
We are currently participating in Ajujaht 16' - the best-known start-up accelerator in Estonia.

Climate Launchpad
Climate Launchpad is an international Greentech competition.

S2B Launchpad
12-month program boosting the business develpment and investor readiness.