About
What we stand for
At KIUD, our mission is to repurpose textile waste into novel, eco-friendly packaging material that provides a viable and earth-conscious alternative to conventional cardboard.
We stand for the fact that trees should stay in forest and not be cut down for single-use cardboard packaging. We are committed to shaping a greener future.
We strongly believe that textile waste should not be landfilled in the modern world!
Meet the founders
KIUD is a femtech company founded in 2022, on a mission to tackle the textile waste issue with innovation and passion.
Kaie Kaas-Ojavere
CO-FOUNDER | CEO | Sales
- +20 yrs in fashion management, brand building, production and sales
- Managed business operations and led teams in 7 markets in Europe.
- Managed supply chains in EU & Asia.
- Expert in circular economy.
Liis Tiisvelt
CO-FOUNDER | CTO
- +10 yrs in clothing and electronics manufacturing sector.
- +5 yrs in entrepreneurship.
- Textile scientist, inventor and PhD candidate in the field of Nonwoven Textile Technologies.
- Spokesperson for the Academy of Engineers in 2025.
Vivian Raukas
CO-FOUNDER | COO | Finance
- +25 yrs in financial advisory at PwC US, S&P and Kroll.
- Advised publicly traded companies, VC/PE backed startups and closely held private businesses.
- Clients range from global companies to pre-revenue startups and turnaround businesses.
The team of experts
Jana Salm
GLOBAL SUPPLY CHAIN
Jana is our expert advisor and a Managing Director at Nefab Packaging OÜ
Innar Susi
TEXTILE PRODUCTION
Innar is expert in textile engineering and the owner of Paragon Sleep AS
Veiko Liis
INDUSTRIAL DESGIN
Veiko is an industrial product / graphic designer and lecturer at EKA
Martin Laidla
LCA EXPERT
Martin is a certified LCA expert and a Product Manager at Click&Grow
We are acknowledged
2023 has been great for KIUD! Here are the recent collaborations and international acceleration programs we have been involved in.
Finalist, WomenTechEU Grant (2024)
Top 15 of 650 startups, Amazon Accelerator (2024)
Winner, Ajujaht – Estonian “Shark Tank” (2023)
Deloitte Fast 50 Impact Star, Central Europe (2023)
“Company of the Future,” SEB Bank (2023)
Seal of Excellence, MaterialConnexion (2023)
