KIUD | Premium packaging from textile waste


What we stand for

At KIUD our mission is to repurpose textile waste into novel, eco-friendly packaging material that provides a viable and earth-conscious alternative to conventional cardboard.


We stand for the fact that the trees should stay in the forest and not to be cut down for single-use cardboard packaging. We are committed to shaping a greener future.

We strongly believe that textile waste should not be landfilled in the modern world!

Meet the founders

KIUD is a femtech company founded in 2022 by two dynamic founders on a mission to tackle the textile waste issue with innovation and passion. 

Kaie Kaas-Ojavere


Kaie is a seasoned leader with 20 years of experience in the fashion retail. She’s successfully led large international teams and managed business operations across 7 markets. Kaie is growth and results-oriented leader who believes in the strength of a unified team. At KIUD, Kaie manages business development and strategic partnerships. 

She is committed to making a lasting change in the textile waste management and turn it into meaningful business.

Liis Tiisvelt


Liis is visionary leader at material engineering and has a wit in technology. With a rich background in textile engineering, Liis brings valuable expertise from her experience in textile and clothing manufacturing, coupled with project management and design skills.

She embodies qualities of being hardworking, dedicated, solution-oriented, and adept at building strong partnerships with engineering and production partners.

Supporting team of experts

Johanna Kiil


Johanna is a UX designer with an extensive experience in service design

Jana Salm

global Supply chain

Jana is our expert advisor  and a Managing Director at Nefab Packaging OÜ

Innar Susi

Textile Production

Innar is expert in textile engineering and the owner of Paragon Sleep AS

Veiko Liis

Industrial DESIGN

Veiko is an industrial product / graphic designer and lecturer at EKA

Martin Laidla

LCA expert

Martin is a certified LCA expert and a Product Manager at Click&Grow

We are acknowledged

2023 has been great for KIUD! Here are the recent collaborations and international acceleration programs we have been involved in.

JTI Collaboration Track

Corporate collaboration program empowered by JTI and Startup Bootcamp.

Ajujaht season 16

We are currently participating in Ajujaht 16' - the best-known start-up accelerator in Estonia.

Climate Launchpad

Climate Launchpad is an international Greentech competition.

S2B Launchpad

12-month program boosting the business develpment and investor readiness.