ABOUT
What we stand for
At KIUD our mission is to repurpose textile waste into novel, eco-friendly packaging material that provides a viable and earth-conscious alternative to conventional cardboard.
We stand for the fact that the trees should stay in the forest and not to be cut down for single-use cardboard packaging. We are committed to shaping a greener future.
We strongly believe that textile waste should not be landfilled in the modern world!
Meet the founders
KIUD is a femtech company founded in 2022 by two dynamic founders on a mission to tackle the textile waste issue with innovation and passion.
Kaie Kaas-Ojavere
CO-FOUNDER | CEO | Sales
Kaie is a seasoned leader with 20 years of experience in the fashion retail. She’s successfully led large international teams and managed business operations across 7 markets. Kaie is growth and results-oriented leader who believes in the strength of a unified team.
She is committed to making a lasting change in the textile waste management and turn it into meaningful business.
Kaie.Kaas@kiud.io
Liis Tiisvelt
CO-FOUNDER | CPO | CTO
Liis is visionary leader at material engineering and has a wit in technology. Liis brings valuable expertise from her experience in textile and clothing manufacturing, coupled with project management and design skills.
She embodies qualities of being hardworking, dedicated, solution-oriented, and adept at building strong partnerships with engineering and production partners.
Liis.Tiisvelt@kiud.io
Vivian Raukas
Co-FOUNDER | CFO | COO
Vivian has 20+ years of international experience working in finance and providing valuation and other financial advisory services to publicly traded companies, VC/PE backed start-ups, and closely held corporations.
She is a true strategist behind KIUD’s processes and project management.
Vivian.Raukas@kiud.io
The team of experts
Jana Salm
global Supply chain
Jana is our expert advisor and a Managing Director at Nefab Packaging OÜ
Innar Susi
Textile Production
Innar is expert in textile engineering and the owner of Paragon Sleep AS
Veiko Liis
Industrial DESIGN
Veiko is an industrial product / graphic designer and lecturer at EKA
Martin Laidla
LCA expert
Martin is a certified LCA expert and a Product Manager at Click&Grow
We are acknowledged
2023 has been great for KIUD! Here are the recent collaborations and international acceleration programs we have been involved in.
Amazon Sustainability Accelerator
TOP 5 teams selected out 600 startups to propose a pilot for reusable packaging.
Ajujaht season 16
Winner of Ajujaht 2023 - the best-known start-up accelerator in Estonia.
Deloitte
Acknowledged by Deloitte as one of the Technology Fast 50 2023 Central European companies
Climate Launchpad
Climate Launchpad is an international Greentech competition.