About

What we stand for

At KIUD, our mission is to repurpose textile waste into novel, eco-friendly packaging material that provides a viable and earth-conscious alternative to conventional cardboard.

We stand for the fact that trees should stay in forest and not be cut down for single-use cardboard packaging. We are committed to shaping a greener future.

We strongly believe that textile waste should not be landfilled in the modern world!

Meet the founders

KIUD is a femtech company founded in 2022, on a mission to tackle the textile waste issue with innovation and passion. 

Kaie Kaas-Ojavere

CO-FOUNDER | CEO | MARKETING

  • +20 yrs in fashion management, brand building, production and sales
  • Managed business operations and led teams in 7 markets in Europe.
  • Managed supply chains in EU & Asia.
  • Expert in circular economy.

Liis Tiisvelt

CO-FOUNDER | CTO | COO

  • +10 yrs in clothing and electronics manufacturing sector.
  • +7 yrs in entrepreneurship.
  • Textile engineer, PhD candidate in the field of Nonwoven Textile Technologies.
  • Supply chain management

Jaime Dieppa

GROWTH MANAGER

  • +15 yrs in international sales & growth management.
  • Expert in fibre-based, molded and sustainable packaging solutions.
  • Business development in Germany, France, UK and Italy

The team of experts

Jana Salm

GLOBAL SUPPLY CHAIN

Jana is global supply chain expert and Managing Director at Nefab Packaging Estonia

Innar Susi

TEXTILE ENGINEERING

Innar is expert in textile engineering and nonwoven production

Vivian Raukas

CO-FOUNDER at KIUD

Vivian has +25 yrs experience in finance sector and holds a CFA certificate

Martin Laidla

LCA ANALYSIS

Martin is a certified LCA expert and a Product Manager at Click&Grow

We are acknowledged

2023 has been great for KIUD! Here are the recent collaborations and international acceleration programs we have been involved in.

Finalist, WomenTechEU Grant (2024)

Top 15 of 650 startups, Amazon Accelerator (2024)

Winner, Ajujaht – Estonian “Shark Tank” (2023)

Deloitte Fast 50 Impact Star, Central Europe (2023)

“Company of the Future,” SEB Bank (2023)

Seal of Excellence, MaterialConnexion (2023)